Numbers every team agrees on
One definition per metric, computed on the server and shown in your store’s timezone — so the owner’s dashboard, the accountant’s report and the ops screen never quote different numbers.
Made for teams who need this to just work
Founders, operations heads and analysts who stitch store exports, courier reports and accounts into Excel every Monday — and still argue about which number is right.
- 1See revenue, orders and AOV without an export
- 2Understand repeat customers and lifetime value
- 3Know which UTM source brings real orders
- 4See how long deliveries really take
- 5Trust that two reports agree
What changes with Insights
- Four exports and a Monday spreadsheet
- Two screens showing different revenue
- Dates that shift depending on who opens the report
- No view of repeat buyers
- Server-computed dashboards per team
- Shared metric definitions across platform and store
- Every date in the store’s own timezone
- Cohorts and lifetime value built in
Everything inside Growcord Insights
Dashboards for sales, orders, inventory, accounts and marketing — computed on the server, in your timezone.
Dashboards per team
Commerce, orders, inventory, accounting and marketing — each with the metrics that team runs on.
One definition per metric
Collected revenue, refunds due and delivery time are defined once and reused everywhere.
Cohorts and lifetime value
Repeat rate, cohort retention and customer lifetime value from real orders.
Funnel and UTM
From visit to order, and which campaign sources brought orders that stuck.
Coupon performance
Which codes drove orders and how much they cost.
Delivery metrics
Order-to-delivery average, median and p90, dwell time per status, RTO and NDR per courier.
Sales team leaderboard
Direct and assisted sales per person, workload and stale orders.
Any date range
All time by default, or any range — with day boundaries in your store’s timezone.
Honest revenue
Cancelled paid orders leave revenue; money awaiting refund is shown as refund due.
Inside every product
The same viz kit powers analytics tabs across Growcord panels.
Revenue that survives the returns
Collected revenue subtracts refunds and excludes cancelled and returned orders; paid-but-not-yet-refunded money is shown separately. So the number on the dashboard is money you actually kept.
- Partial refunds counted precisely
- Refund due shown as its own figure
- Platform and store use the same formula
Delivery time, not delivery hope
Every shipment status is timed. See the real distribution of order-to-delivery time — including the slow tail most dashboards hide — and where orders wait longest.
- Average, median and 90th percentile
- Time spent in each status
- RTO and NDR per courier
Up and running in four steps
- 01
Switch on analytics
Dashboards read the orders, stock and accounts you already have.
- 02
Pick your range
All time, this month or any custom range.
- 03
Share with teams
Each team sees the dashboard it runs on.
- 04
Act on it
Fix couriers in Ship, recover carts in Reach, chase dues in Books.
Insights shares its data with the rest of your business
Use it on its own, or switch on the products around it. Nothing is exported, imported or retyped — they read the same records.
Insights compared with exports + spreadsheets
| What matters | Growcord | Exports + spreadsheets |
|---|---|---|
| Metrics defined once for every screen | ||
| Dates in the store’s timezone | Varies | |
| Cohorts and lifetime value | Manual | |
| p90 delivery time per courier | ||
| Refunds and cancellations netted | Manual | |
| No weekly export work |
What we will never do
The rules this product is built on — so you can trust the numbers it gives you.
One formula
When two screens show the same metric, they call the same computation.
Your timezone
Days start and end in your store’s timezone — never the viewer’s browser.
Say “not tracked yet”
Where data did not exist before a feature, the dashboard says so instead of inventing it.
Permission-aware
People see the dashboards their role allows.
Analytics is part of your store’s modules. Talk to us about analytics for businesses not on Growcord.
What does Growcord Insights show?
Server-computed dashboards for commerce, orders, inventory, accounting and marketing — including cohorts and lifetime value, funnels and UTM sources, coupon results and delivery-time metrics.
Why would two reports ever disagree?
Usually because each tool calculates a metric differently. Insights defines each metric once and every screen — including the platform’s own billing — uses that same definition.
Which timezone are reports in?
Your store’s timezone. Day and month boundaries are computed on the server, so reports read the same wherever they are opened.
Does revenue include cancelled orders?
No. Collected revenue excludes cancelled and returned orders and subtracts partial refunds; paid money still waiting for a refund is shown as refund due.
Can I see delivery performance by courier?
Yes. Order-to-delivery average, median and 90th percentile, time in each status, and RTO and NDR rates per courier.
Is there a sales team report?
Yes. The sales and team view shows direct and assisted sales per person, current workload and orders waiting too long.
Keep exploring the suite
SEO Insights
Crawl your site for issues, track keyword positions and monitor backlinks, with Search Console connected through Growcord.
Commerce
A fast, search-ready online store with GST checkout, verified COD, B2B price lists and bulk ordering.
Ship
Book Shiprocket and Delhivery from one screen, print labels, schedule pickups and track every parcel.
Books
GST invoices for goods and services, credit notes, GSTR-1 drafts, bank reconciliation and an immutable ledger.
See Insights with your own business in it
Tell us where you are today. We’ll show you the products and services that fit — with prices, not a sales script.
- A reply within one business day
- A walkthrough on your own data and use case
- Transparent pricing before you commit