Stop losing leads to the follow-up nobody sent
Every enquiry — from your website, WhatsApp, ads or any Growcord product — lands on one contact. See what is due today, drag deals through your pipeline, and let playbooks follow up until the lead replies.
Made for teams who need this to just work
Founders and sales teams of service businesses, agencies, clinics and B2B sellers — whose leads live in WhatsApp chats, call logs and a spreadsheet with the same person five times.
- 1See every lead from every source in one list
- 2Know exactly who to call today
- 3Move a deal forward without updating a spreadsheet
- 4Send the brochure on WhatsApp in one tap
- 5Follow up automatically without spamming
What changes with CRM
- The same customer saved five times
- Follow-ups remembered — or not
- No idea which source brings deals
- Messages sent at 11 pm to people who never agreed
- One contact found by phone, email or GSTIN
- Today’s overdue and due follow-ups at the top
- Pipeline conversion and days in each stage
- Consent, quiet hours and frequency caps on every send
Everything inside Growcord CRM
One contact per person, a pipeline you can drag, follow-ups due today, and playbooks that chase for you.
One contact book
Phone, email and GSTIN are matched, so an enquiry adds to the person you already know instead of creating a copy.
Today view
Overdue and due follow-ups, unassigned leads, cold deals and stuck sequences — the day’s work in one list.
Drag-and-drop pipeline
Configurable pipelines and stages; drag a deal and the stage history is recorded.
360° contact pane
Deals, timeline, messages sent, consent, playbook status, orders and invoices — in one view.
Playbooks
When a lead arrives, send the brochure, wait two days, follow up, create a task — and stop the moment they reply.
Tap to call or WhatsApp
One tap from a follow-up to a call or chat, with canned WhatsApp replies ready.
Assignment rules
New leads are assigned to the right owner automatically, with the reason shown.
Merge without losing history
Duplicates merge as aliases — the old number still finds the same person.
SLA escalation
Leads untouched past your response time are escalated, with a daily digest to managers.
Pipeline analytics
Weighted pipeline value, stage conversion and average days in each stage.
Follow-ups written once, sent at the right moment
A playbook is a plan in plain sentences: when this happens, do these steps on these channels until one of these things happens. Every send goes through the messaging layer that checks consent, quiet hours and caps first.
- Stops the moment a lead replies, on any channel
- Brochures matched to the service the lead asked about
- Every action logged with its reason
The same lead from WhatsApp, a form and an ad is still one person
Contacts are matched on phone, email and GSTIN. Enquiries from your website, WhatsApp Platform, Links and ads all add to the same record — so your team never calls someone twice about the same thing.
- Buyers from checkout are customers, not leads
- Merged contacts keep every old identifier
- Look-alike contacts flagged for review
Up and running in four steps
- 01
Import contacts
Upload your spreadsheet — duplicates are matched on import.
- 02
Shape your pipeline
Stages, owners, assignment rules and response times.
- 03
Connect lead sources
Website, WhatsApp Platform, ads and every Growcord product.
- 04
Turn on playbooks
Automatic follow-ups that respect consent and stop on reply.
CRM shares its data with the rest of your business
Use it on its own, or switch on the products around it. Nothing is exported, imported or retyped — they read the same records.
CRM compared with whatsapp + spreadsheet
| What matters | Growcord | WhatsApp + spreadsheet |
|---|---|---|
| One contact per person, deduplicated | ||
| Follow-ups due today, overdue first | ||
| Automatic follow-ups that stop on reply | ||
| Quiet hours and consent on every send | ||
| Orders and invoices on the contact | ||
| Pipeline conversion by stage |
What we will never do
The rules this product is built on — so you can trust the numbers it gives you.
Merge is an alias
Merging never deletes a contact — the old phone number still resolves to the same person.
Consent first
Marketing messages need consent; quiet hours and frequency caps are checked on every send.
Stop on reply
A reply on any channel stops every running sequence for that person.
Validated before it runs
A playbook is checked when you save it — not when it misfires at night.
Messages sent by playbooks are billed by purpose at usage rates. CRM-only teams — talk to us.
Does Growcord CRM work with WhatsApp?
Yes. Follow-ups open WhatsApp in one tap with canned replies, and playbooks can send approved WhatsApp templates through the WhatsApp Platform.
How are duplicate leads handled?
Contacts are matched on phone number, email and GSTIN. A new enquiry from a known person is added to their existing record, and duplicates can be merged without losing history.
What is a playbook?
An automated sequence: when something happens (like a new lead), it runs steps — send a message, wait, create a task — on the channels you choose, and stops when the lead replies.
Will automatic messages go out at night?
No. Every send checks consent, quiet hours (9 pm to 10 am) and a frequency cap before it goes out.
Can I customise the pipeline?
Yes. Pipelines and stages are configurable, deals move by drag and drop, and stage history powers conversion and days-in-stage reports.
Where do leads come from?
Your website forms, WhatsApp Platform, Links & eCards, ad lead forms and every Growcord product send enquiries into the same contact book.
Keep exploring the suite
Comms
One messaging layer with consent, quiet hours, templates, delivery reports and pricing by purpose.
WhatsApp Platform
Send approved templates, run campaigns and answer customers from a shared inbox on the official API.
Reach
Campaigns on every channel, an AI ads studio that proposes, Google connected once, and tracking you can trust.
Social
A content calendar for several brands, with Facebook Pages and Instagram connected through Growcord.
See CRM with your own business in it
Tell us where you are today. We’ll show you the products and services that fit — with prices, not a sales script.
- A reply within one business day
- A walkthrough on your own data and use case
- Transparent pricing before you commit