Growcord Comms

Every message your business sends, on one honest record

Order updates, OTPs, reminders and campaigns go out on WhatsApp, SMS, email or push through one layer — which checks consent, quiet hours and caps first, and records exactly what happened to each message.

comms.gc.mw
Your order SM-9412 has shipped 📦
Arriving Tue, 16 Sep with Delhivery. Track it here: gc.mw/t/9412
Track order
10:02 · Utility
Thank you! Can it come after 6 pm?
10:05 ✓✓
Delivery record
Queued
10:02:11
Sent
10:02:12
Delivered
10:02:14
Read
10:04:40
4 + 2
channels live, RCS and voice reserved
3 purposes
authentication, service, marketing
1 record
per message with its full status timeline
₹0
platform charge on login OTPs
Who it’s for

Made for teams who need this to just work

Any business that needs OTPs, order updates and campaigns delivered reliably — tired of separate SMS, WhatsApp and email vendors with no single view of what reached the customer.

What you’ll do in your first week
  1. 1Send an OTP that arrives in seconds
  2. 2Know whether a message was delivered or just accepted
  3. 3Keep promotions away from people who opted out
  4. 4See template approval status without a support ticket
  5. 5Pay less for service messages than for marketing
Before and after

What changes with Comms

Without Growcord
  • Three vendors and three dashboards
  • ‘Sent’ reported as success even when nothing arrived
  • Promotions going out at midnight
  • No single opt-out list
With Growcord
  • One dispatch record per message across every channel
  • Delivery reports per message, read receipts where available
  • Quiet hours and frequency caps enforced before sending
  • One suppression list every product respects
Features

Everything inside Growcord Comms

One messaging layer with consent, quiet hours, templates, delivery reports and pricing by purpose.

01

One record per message

Every send has a dispatch record with a status timeline — queued, sent, delivered, read or failed with the reason.

02

Many channels, one layer

WhatsApp, SMS, email and web push today; RCS and voice reserved and refused cleanly until they exist.

03

Purpose decides the rules

Every message is authentication, service or marketing — decided by what triggered it, never chosen by the sender.

04

Consent built in

Marketing needs consent; service messages about something the customer did do not.

05

Quiet hours and caps

TRAI quiet hours (9 pm–10 am, store time) and a frequency cap per contact, checked before every send.

06

Templates with live approval

Versioned templates with approval status pulled from the provider, and rejection reasons shown.

07

SMS part meter

See how many parts a message will bill — GSM-7 versus Unicode — before you send it.

08

Suppression list

Opt-outs and bounces on one list that every channel and product honours.

09

Kill switch

Stop every promotional send instantly — OTPs and order updates keep flowing.

10

Short links per channel

Links are shortened per channel, so you know which message was actually opened.

Delivery truth

Accepted is not delivered

A provider saying “accepted” only means it took the message. Comms records every status the provider reports back — sent, delivered, read, failed — on one timeline per message, so support can answer “did they get it?” in seconds.

  • Delivery reports via provider webhooks
  • Failures grouped by provider error
  • Delivery per channel per day
growcord.in
Delivery by channel · last 7 days
WhatsApp · delivered96%
SMS · delivered91%
Email · delivered98%
Push · delivered74%
Priced by purpose

OTPs free, service low, marketing priced as marketing

The price of a message follows its purpose, not its channel. Login OTPs carry no platform charge, order updates are low, promotions are higher — and WhatsApp is billed at Meta’s own rate with no markup.

  • Purpose derived from the event that sent it
  • Your own SMS or email account is metered, not charged
  • Every usage line shows its category
growcord.in
AuthenticationNo charge
Login and COD OTPs, magic links
ServiceLow
Order, payment, shipping and invoice updates
MarketingHigher
Campaigns, offers, cart recovery, follow-ups
WhatsAppNo markup
Meta’s rate per category
How it works

Up and running in four steps

  1. 01

    Connect channels

    Start on the platform’s WhatsApp, SMS and email, or bring your own accounts.

  2. 02

    Approve templates

    Create templates and watch approval status live.

  3. 03

    Send from any product

    Commerce, Books, CRM and Reach all send through Comms.

  4. 04

    Read the record

    Delivery timelines, failures, consent and usage by purpose.

Works alone, better together

Comms shares its data with the rest of your business

Use it on its own, or switch on the products around it. Nothing is exported, imported or retyped — they read the same records.

One sign-inOne contact bookOne ledgerOne messaging layerOne set of numbers
The difference

Comms compared with separate sms, whatsapp & email vendors

What mattersGrowcordSeparate SMS, WhatsApp & email vendors
One record per message across channels
Quiet hours and frequency caps enforced
One opt-out list for every channel
OTPs never queue behind campaignsVaries
Price by purpose, OTPs without charge
WhatsApp at Meta’s rate, no markupMarkup
Built on principles

What we will never do

The rules this product is built on — so you can trust the numbers it gives you.

Purpose from the event

A campaign cannot label itself a service message to pay less, and an OTP is never billed as marketing.

Transactional first

The kill switch stops promotions only — login OTPs and order updates are never silenced.

Checked before sending

Consent, quiet hours and caps are enforced before a provider is ever called.

No message bodies stored

The record keeps what happened to a message, not its private contents.

On the roadmap
Shared team inbox for repliesRCS and voice channelsChatbot and keyword flows
Pricing
Pay per message, by purpose

Authentication free · service low · marketing higher. WhatsApp at Meta’s rate with no markup.

FAQ

Comms: your questions

Still unsure? Our team replies within one business day.

Which channels does Growcord Comms support?

WhatsApp, SMS, email and web push today. RCS and voice are reserved in the platform and will be switched on when they are ready.

How is messaging priced?

By purpose. Login and verification OTPs carry no platform charge, service messages such as order updates are low-priced, and marketing messages cost more. WhatsApp is billed at Meta’s own rate with no markup.

Do you follow TRAI quiet hours?

Yes. Non-essential messages are held during quiet hours (9 pm to 10 am in your store’s timezone), and a frequency cap limits how often one contact is messaged.

Can I use my own SMS or email provider?

Yes. Connect your own accounts and Comms still records every message — sends on your own accounts are metered, not charged.

How do I know if a message was delivered?

Each message has a dispatch record with every status the provider reports, including delivered and read where the channel supports it.

Can I stop all promotions at once?

Yes. The kill switch stops every marketing send immediately while OTPs and order updates keep going.

Talk to Growcord

See Comms with your own business in it

Tell us where you are today. We’ll show you the products and services that fit — with prices, not a sales script.

  • A reply within one business day
  • A walkthrough on your own data and use case
  • Transparent pricing before you commit

We reply within one business day. No spam — ever.